The Movement 2024: Seventh Annual Celebration of Human-Equine Connection and Transformational Learning on California's Central Coast

The seventh annual "The Movement" event, a cornerstone in the celebration of human-equine connection and transformational learning, is set to captivate audiences on the picturesque Central Coast of California from June 21st to 23rd, 2024. Hosted at the renowned Flag Is Up Farms in Solvang, California, this highly anticipated gathering promises an immersive experience for horse enthusiasts and professionals alike, focusing on the principles of violence-free horsemanship, holistic equine health, and the profound impact of horses on human development. This year’s event marks a significant milestone, continuing a tradition that began in 2018, dedicated to fostering a deeper understanding and appreciation for the partnership between humans and horses.

A Legacy of Gentle Horsemanship

Founded by Monty Roberts, a globally recognized figure in the equestrian world, "The Movement" draws inspiration from his lifelong commitment to non-violent training methods, famously encapsulated in his "Join-Up®" philosophy. Roberts, the author of the New York Times bestselling book "The Man Who Listens to Horses," has dedicated his career to advocating for humane treatment of horses, rejecting the often harsh and abusive techniques prevalent in traditional training. His journey, from witnessing such methods on his family’s working farm to becoming a celebrated world champion, underscores his conviction that "violence is never the answer." This philosophy forms the bedrock of "The Movement," aiming to inspire positive change within the equestrian industry and beyond.

The event’s location, the Central Coast of California, is a fitting backdrop, known for its rich equestrian culture and its designation as a prominent wine region. This setting provides an idyllic environment for participants to engage with the content and connect with like-minded individuals. The proximity to horse country and vineyards allows for a harmonious blend of professional development and leisure, enhancing the overall experience.

Seventh Annual Edition: A Deep Dive into Equine Science and Partnership

The 2024 iteration of "The Movement" promises an even richer tapestry of demonstrations, workshops, and discussions, building upon the successes of its previous six years. The event is meticulously designed to elevate expectations of horsemanship, offering attendees a rare opportunity to witness and learn from some of the most influential figures in the equestrian world.

Central to the training demonstrations will be the popular Mark Bolender Mountain Trail Course, a testament to the versatility and adaptability of equine partners. This course, known for its challenging obstacles that mimic natural terrain, provides a practical platform for showcasing advanced riding techniques and the development of trust and communication between horse and rider. Complementing these demonstrations is the Retired Racehorses Adoption program, highlighting the potential and resilience of former racing Thoroughbreds and their successful transition into new careers. This initiative not only promotes responsible adoption but also educates attendees on the specific needs and training approaches for these remarkable animals.

A core theme woven throughout "The Movement" is the concept of "movement" itself, not just in the physical sense of equine locomotion, but as a vital indicator of a horse’s overall health and well-being. Attendees will gain insights into how the subtle nuances of a horse’s movement can reveal underlying physiological and psychological states, underscoring the importance of a holistic approach to equine care.

A Star-Studded Lineup of Presenters

This year’s event boasts an exceptional roster of celebrity presenters, each bringing a unique expertise and perspective to the forefront. The lineup includes:

Monty Roberts: The esteemed host and pioneer of violence-free training methods.
Jamie Jennings: A respected trainer and the charismatic host of the "Horses in the Morning" podcast, known for her engaging communication style.
Joanna Lowes: A talented horse trainer and Monty Roberts’ Tour Rider from Wales, offering insights into high-level ridden work and international training perspectives.
Jared Rogerson: A singer and hit songwriter, known for his anthem "Girls and Horses," who will provide musical interludes and a private concert.
Neda Demayo: The dedicated founder of a wild horse sanctuary since 1997, bringing invaluable knowledge of wild horse behavior and conservation.
Roberto Dutesco: Renowned photographer, presenting his captivating photo exhibit, "The Wild Horses of Sable Island®," offering a visual narrative of these iconic creatures.
Katarina Kofoed: Representing PS of Sweden, she will discuss the anatomical benefits and design principles of their specialized bridles.

In addition to these prominent figures, "The Movement" will also feature a selection of Monty Roberts’ Certified Trainers, further broadening the scope of expertise available to participants. This diverse assembly of talent ensures that attendees will encounter a wide spectrum of knowledge, from the practicalities of starting unhandled horses to the nuanced art of equine bodywork.

An Unforgettable Experience: VIP Package and Limited Attendance

"The Movement" 2024 is committed to providing an intimate and impactful experience. In-person attendance has been deliberately limited to 50 participants, ensuring that each individual receives personalized attention and has ample opportunity to interact with presenters. This exclusivity fosters a close-knit community atmosphere, allowing for deeper engagement and more meaningful connections.

The VIP ticket package offers an unparalleled level of access and benefits, designed to maximize the value of the three-day event:

Three-Day Unlimited Access: Full access to all demonstrations and live sessions from June 21st to 23rd.
Private Screening: An exclusive viewing of "The Cowboy and The Queen," a film that encapsulates the essence of kindness over force in human-equine interactions.
VIP Gift Bag: A curated selection of premium items for attendees.
Catered Lunches: Delicious and wholesome lunches will be provided on Saturday and Sunday.
Welcome Reception: A special Friday evening wine and cheese reception, featuring a private concert by Jared Rogerson, offering a unique opportunity to mingle with presenters in a relaxed setting.
Online University Access: A three-month unlimited pass to MontyRobertsUniversity.com, providing access to a wealth of online training resources.
On-Demand Recordings: Recordings of all event sessions will be made available for on-demand viewing after the event, allowing attendees to revisit key moments and teachings.

The Genesis and Evolution of "The Movement"

Since its inception in 2018, "The Movement" has evolved into a significant gathering for those passionate about the equestrian world and its potential for positive human development. The event was born from a shared love for horses and a collective ambition to positively impact their lives, recognizing the reciprocal nature of the human-equine bond. The core belief driving the event is that through shared knowledge and collaborative effort, significant positive change can be achieved.

The 7th anniversary edition will delve into critical aspects of equine training, including the initial stages of handling unhandled horses, foundational groundwork, advanced ridden work across various disciplines, and the practical application of riding on the Mountain Trail Course. A particular focus will be placed on Mustang gentling, demonstrating the journey from halter to saddle with these resilient and intelligent animals.

Furthermore, "The Movement" consistently champions the holistic health of horses. This includes exploring advancements in equine bodywork for both the horse and rider, emphasizing that true partnership is built on a foundation of mutual health, happiness, and well-being. The inclusion of catered lunches and the return of the popular wine and cheese evening on the beautiful grounds of Flag Is Up Farms are designed to enhance the sense of community and shared experience.

The Transformative Power of the Equine Connection

The event’s organizers and presenters consistently highlight the profound healing power of horses and their capacity to foster learning, leadership, and personal growth. Participants at "The Movement" are encouraged to expect an experience that transcends typical equestrian events, offering a chance to connect with "outstanding humans and horses who change the world, one heart at a time." The trailer for the 2023 event, available for viewing, offers a glimpse into the inspirational atmosphere and the caliber of demonstrations provided.

Tickets for "The Movement 2024" are currently on sale, and prospective attendees are encouraged to reserve their spots promptly due to the limited capacity. Interested parties can secure their tickets through the official event portal.

Monty Roberts: A Global Advocate for Humane Training

Monty Roberts’ availability for select interviews underscores his ongoing commitment to sharing his message and expertise. His journey is a testament to the power of compassion and understanding in training. Growing up on a working horse farm, he witnessed firsthand the detrimental effects of traditional, often brutal, training methods. This experience fueled his determination to develop a more ethical and effective approach, leading to the creation of Join-Up®.

His accomplishments extend beyond the show ring. Roberts has been recognized by esteemed organizations and individuals worldwide. Her Majesty Queen Elizabeth II awarded him Membership in the Royal Victorian Order, and he became Patron of Join-Up International. Other significant accolades include the ASPCA "Founders" Award, the MSPCA George T. Angell Humanitarian Award, and being named FEI’s Man of the Year. Horse and Hound Magazine recognized him as one of the Top 50 Horsemen of All Time. Furthermore, Roberts pioneered the Equus Online University, an interactive digital platform dedicated to violence-free training methodologies, making his teachings accessible to a global audience.

"The Movement": A Vision for a Better World

Debbie Roberts Loucks, who manages the event, articulates the broader vision behind "The Movement." She explains, "A movement started in the horse industry when horse owners began to have a clearer vision of how horses affected humans in positive way. Inspired by how interchangeable the lessons from herd behavior were, I’ve watched trainers, teachers, mothers and managers become better communicators, leaders and influencers for good. This year’s presenters are each amazing in their industries and they all have a vision of a better world, inspired by incorporating horses in their own story. They come to share that vision and build on it with participants who will take home a life-changing plan. Leaders may inspire, but only when people choose to act does a vision become a movement."

This perspective highlights the event’s impact beyond the equestrian community, demonstrating how the principles of non-violent communication and empathetic leadership, learned through interactions with horses, can be applied to various aspects of life. Participants leave with a deeper understanding of problem-solving through violence-free methods, engage in meaningful discussions with Monty Roberts and a diverse international community of students, and are equipped with a "life-changing plan."

"The Movement" offers a unique opportunity to immerse oneself in a community dedicated to fostering positive change through the profound connection between humans and horses. It is an event that promises not only to elevate horsemanship skills but also to inspire personal growth and a renewed appreciation for the natural world.

Media Contact:
Debbie Loucks
Monty and Pat Roberts, Inc./Join-Up® International
(949) 632-1856
[email protected]